Speaker Biographies


Dee Allsop

Dee Allsop


CEO, Heart+Mind Strategies

Over his 25-year career, Dee has had experience providing market positioning and communications strategies for some of the world's largest companies and organizations, including the largest automobile manufacturer, largest aerospace manufacturer, largest hotel and lodging chain, and the largest chemical company, among others. Dee's expertise covers a broad range, including everything from advertising research, crisis communications, and values marketing to ingredient branding, new product launches, and political campaigns.

From 1986 to 1988, Dee directed the public opinion research program for the White House. The program included positioning focus groups, speech PulseLine™ assessments, large-scale monthly telephone surveys, frequent rapid turn-around "brushfire" surveys, plus daily tracking during times of crisis. Dee then went on to work as Chairman and CEO for Wirthlin Worldwide from 2002-2004 where he conceived and developed Wirthlin Worldwide's Corporate Image Modeling Analysis (CIMA™) technique to assess the determinants of the major components of corporate image as well as their impact on each other. CIMA™ analysis has been used extensively in the image and reputation modeling for many of Wirthlin's clients.

In 2000 the American Association of Political Consultants honored Dee as “Pollster of the Year”. That same year, Dee received the Advertising Research Foundation’s David Ogilvy award for his work in developing the communications strategy for “The New Steel” industry campaign. Dee was recognized again with a David Ogilvy award in 2007.


Antonio Avenoso

Antonio Avenoso


Executive Director, The European Transport Safety Council

Antonio Avenoso holds an academic degree cum laude in Political Science from the University of Pavia and an M.Phil. in European Studies from the University of Cambridge. He has worked in the “Railway and Interoperability Unity” of the Directorate General for Energy and Transport of the European Commission. He is currently the Executive Director of the European Transport Safety Council where he has been working since 2001. Within ETSC Antonio has managed several international research networks and road safety programmes.


Karen Bowman

Karen Bowman


Founder, Drop It And Drive

With 20 years of experience in the public and private sectors in British Columbia and Ontario, Karen’s background includes business administration & consulting, project management, and communications. Karen has run a virtual workforce company since 2001 and in October 2010 founded Drop It And Drive with the idea to take a proactive approach to ending distracted driving by increasing education and awareness. The D.I.A.D. education campaign became a very personal cause after Karen’s 8-year-old daughter was hit by a distracted driver less than three months later.

Drop It And Drive

D.I.A.D. founder, Karen Bowman has pulled together a unique team of speakers including a retired Captain with the Surrey Fire Fighters, members of the RCMP and Young Drivers of Canada. D.I.A.D’s talk is energetic, hard hitting, improvisational and fully interactive with their audience. They captivate audiences’ attention and challenge their ideas by frequently switching speakers, using PowerPoint presentations and carefully selected videos to ‘drive’ home the message. Their research is frequently updated to ensure all the media stories and studies are current. D.I.A.D.’s dynamic presentation is unlike anything else in Canada, delivering a powerful message with a combination of knowledge, personal experience, energy and humour.


Dr. Peter Burns

Dr. Peter Burns


Chief of Ergonomics and Crash Avoidance Division, Transport Canada

Peter Burns is Chief of the Ergonomics and Crash Avoidance Division at Transport Canada. He leads research supporting the development of motor vehicle safety standards, guidelines and related crash countermeasures. This work primarily focuses on assessing the safety impact of vehicle-based intelligent transport systems (ITS) such as telematics devices and advanced driver assistance systems. Peter is an expert for the ITS group of the UN World Forum for Harmonization of Vehicle Regulations and participates in the development of International Standards (ISO) for vehicle ergonomics and advanced driver assistance systems.

Before Transport Canada, Peter worked as a Human Factors Psychologist at the Transport Research Laboratory (TRL) in the U.K and for Volvo in Gothenburg Sweden. At Volvo he did research and product development work on the human-machine interaction with advanced vehicle technologies. He received a doctorate degree in automotive Human Factors from Loughborough University in England and a Masters in Psychology from Queen's University in Canada. Peter has over 20 years of experience in the field of road safety research.


Dr. Oliver Carsten

Dr. Oliver Carsten

 


Professor of Transport Safety, The Institute for Transport Studies (ITS), University of Leeds.

Professor Carsten did his undergraduate studies at the University of Oxford and obtained his PhD from the University of Michigan. Subsequently he worked at the University of Michigan Transportation Research Institute (UMTRI) for ten years. He joined the Institute for Transport Studies in 1987. He has been project coordinator of several European projects, including HOPES which examined the safety impacts of various field trials, VRU-TOO which applied new technologies to improve the safety and mobility of pedestrians, HINT which examined the human implications of new technologies, and HASTE which has studied the effect on driving performance and safety of using in-vehicle information systems.

He has led the development of the advanced driving simulator at Leeds and has directed projects to examine techniques for reducing unsafe driving on rural arterial roads and for investigating the benefits of Intelligent Speed Adaptation (ISA). Work on ISA includes leading the UK External Vehicle Speed Control project and more recently the ISA-UK project. He has been chair of the DRIVE I safety and behavioural group, was a member of the DRIVE Safety Task Force, is chair of the Road User Behaviour Working Party of the Parliamentary Advisory Council for Transport Safety and has been a member of several expert groups of the European Transport Safety Council.


Matt Evans

Matt Evans


Executive Director, OSAID

Matt Evans is an educator and an actor who has worked with youth programs across Canada for over 25 years.

He is currently the Executive Director for Ontario Students Against Impaired Driving (OSAID), a youth program consisting of over 300 provincial OSAID chapters and 5000 teenage volunteers. Matt has won the Provincial Road Safety Achievement Award for Professionalism awarded by the Ontario Ministry of Transportation in both 2006 and 2010. He is a member of the executive of Arrive Alive Ontario, and has been a member of many provincial, municipal and community road safety committees. Matt graduated from Wilfrid Laurier University, studied Education at the University of Winnipeg and acting at George Brown College.

Matt has created and managed funding partnerships with AVIVA Canada, The Insurance Brokers Association Ontario, Cara Foods, NISSAN, and many other businesses and government ministries.

As a professional public speaker, Matt has presented his “Meeting Challenges, Making Choices” performance to over a quarter of a million students across Canada -from Springdale, Newfoundland to Nakusp, BC.

Matt is also an actor and had a starring role in the movie “Black Swan”. He also appears in the epic “Beowulf and Grendel” alongside Gerard Butler and the movie “Things to Do”. In his spare time he has also done a little TV work and has won four best actor awards from the Western Ontario Drama League.


Paul Greco

Paul Greco


Director Corporate Environmental Health and Safety Canada, Spectra Energy

Paul joined Spectra Energy in 1988.  In his current role, Paul leads the development of corporate EH&S strategies, policies and programs to achieve Spectra Energy’s vision of a zero incident culture.  A key aspect of the department’s work involves facilitating the implementation of systems and tools to enable Spectra’s subsidiaries to be compliant with Management System requirements.  Paul’s department is also accountable for monitoring adherence to the standards and achievement of performance measures. 

Paul has held many roles over his tenure at Union Gas primarily in Engineering, Operations and EH&S.  Paul is a licensed Professional Engineer in the Province of Ontario.

Paul is active in the natural gas industry as a member of the American Gas Association’s Occupational, Health and Safety committee. In addition, he is a member of the Board of Directors for the United Way of Chatham-Kent.


Shaun Hammond

Shaun Hammond


Assistant Deputy Minister, Transportation Safety Services Division at Alberta Transportation

The Division is responsible for the implementation of Alberta’s Traffic Safety Plan, leading a coordinated effort of 12 government departments with a goal of reducing collisions, injuries, and fatalities on Alberta roads.

He is also responsible for the delivery of provincial programs in the areas of vehicle commercial carrier safety, weights and dimension requirements, the safe transport of dangerous goods, and the oversight of provincial rail systems. In addition, he is responsible for all aspects of driver education, licensing and monitoring.

Over the past 25 years he has been extensively involved in the development of national strategies for chemical spills response and risk reduction strategies related to dangerous goods transportation.  Before joining the Alberta provincial government, Shaun’s previous experience was with major chemical and petrochemical companies, responsible for the design, development and operation of chemical processing and distribution operations in Canada, Great Britain and Africa.

He has a B.Sc. in Chemical Engineering.

Jack Hanley

Jack Hanley


Executive Director, Network of Employers for Traffic Safety (NETS)

Jack Hanley took early retirement from Monsanto Company in 1999. Most of his career was in marketing and business management. The latter part was in global project management. Following his retirement, he returned to Monsanto as a consultant and provided project support to various global Monsanto teams. One project, in particular, developed and implemented Monsanto’s global vehicle safety program. He became the Executive Director of the Network of Employers for Traffic Safety in February 2008.

As NETS’ Executive Director, Jack is responsible for leading NETS’ road safety efforts. These  include: the annual Strength in Numbers fleet safety benchmark survey, the annual Drive Safely Work Week campaign, marketing the Novice Driver’s Road Map, and NETSWork, NETS’ monthly enewsletter. In addition, Jack represents NETS on the UN Road Safety Collaboration, the principal steering committee for the Decade of Action for Road Safety 2011-2020 initiative.


Brian Jonah

Brian Jonah


Senior researcher, The Canadian Council of Motor Transport Administrators (CCMTA)

Brian is currently a senior researcher at the Canadian Council of Motor Transport Administrators (CCMTA) in Ottawa. He retired from the Road Safety Directorate of Transport Canada in 2008 where he had been the Director, Road Safety Programs responsible for collision data collection and analysis, including collision investigations, road user and road infrastructure research, the development of road safety related policy and programs, and communication with the public. Since retiring from government, he has worked at the Traffic Injury Research Foundation as a researcher and as an independent road safety consultant.

He has worked over the past 33 years on road safety research, vehicle safety regulation, and policy and program evaluation, with particular emphasis on impaired driving, seat belt use, risky driving and young drivers. As the chair of the CCMTA’s Road Safety Research and Policies Standing Committee from 2007-2008, he led, in collaboration with his provincial colleagues and other stakeholders, Canada’s current national road safety program called Road Safety Vision 2010. He is currently the Vice-President of the Canadian Association of Road Safety Professionals.


J. Peter Kissinger

J. Peter Kissinger


President and CEO of the AAA Foundation for Traffic Safety (AAAFTS)

J. Peter Kissinger is President and CEO of the AAA Foundation for Traffic Safety, a non-profit organization devoted to preventing motor vehicle-related injuries and deaths. Before joining the AAA Foundation, Kissinger served as Senior Vice President at the Civil Engineering Research Foundation (CERF), an affiliate of the American Society of Civil Engineers, after spending 12 years with the National Transportation Safety Board (NTSB), first as a safety specialist and then as managing director. Early in his career Kissinger served as an operations research analyst for the US Coast Guard’s Federal Boating Safety Program. Kissinger earned a MS in operations research from the George Washington University in 1975 and a bachelor’s degree in engineering from the U.S. Coast Guard Academy.


Jil McIntosh

Jil McIntosh


Freelance Automotive Journalist

Jil McIntosh has been writing about cars, both new and old, for almost 30 years. She is a freelancer and a regular contributor to The Toronto Star (Wheels section), Sympatico Autos, Metro, Old Autos, Tire News and Collision Management, and is the former assistant editor of Autos.ca.

Her writing includes new-car reviews, automotive technology, automotive history (her hobby is antique cars and tractors) and special-interest pieces on safety and environmental issues. In 2008 she won the Car Care Canada Award for Safety Journalism, and received the CAA Road Safety Journalism Award in 2010. Her personal website is www.WomanOnWheels.ca.


Robyn Robertson

Robyn Robertson


President & CEO, Traffic Injury Research Foundation (TIRF)

Robyn Robertson is President and CEO of the Traffic Injury Research Foundation (TIRF), a charitable, independent road safety institute. TIRF is a world leader in research, safety programs, and policy development.

Robyn has led many research projects examining the justice system, impaired drivers, high-risk offenders, distraction, fatigue, alcohol monitoring and photo enforcement technologies, risk assessment and treatment, older drivers and knowledge transfer. During her career, she has published more than 60 major reports and articles in traffic safety, criminal justice and professional journals, and has made more than 150 presentations at criminal justice, traffic safety, injury prevention and research conferences

Robyn delivers technical assistance to jurisdictions around the world to strengthen impaired driving systems and support the implementation of effective programs. She has developed and delivered a national public education program on impaired driving, a comprehensive web-based curriculum on ignition interlocks, and a young and new driver resource center.

She is on the editorial board of the Journal of Safety Research, the Board of Directors for the American Probation and Parole Association, and is a member of the Canadian Association of Road Safety Professionals (CARSP/ACPSER).


Amy Schick

Amy Schick


Progam Analyst, National Highway Traffic Safety Administratio (NHTSA)

Amy L. Schick joined the National Highway Traffic Safety Administration (NHTSA) in June 2007 as a Presidential Management Fellow. Amy currently works in the Office of Impaired Driving and Occupant Protection developing, testing and refining best-practice highway safety countermeasures. Her program areas include distracted driving and occupant restraints. During her fellowship, Amy served as a staffer on the U.S. House of Representatives, Appropriations Subcommittee for Transportation, Housing and Urban Development and Related Agencies and as a data analyst for the Consumer Allowance and Rebate System (CARS) program.

Prior to her fellowship, Amy served in the U.S. Army Reserve Finance Corps, which included a 15 month Middle East deployment, where she managed cash payments throughout the throughout the Kuwait and Iraq Theater of military operations. Amy has also worked as an emergency medical service provider in the public and private sectors and has experience in emergency management/disaster mitigation planning.

Amy holds a bachelor’s degree in emergency health services from the George Washington University, in Washington, D.C., a master of science in health promotion management from Marymount University in Arlington, VA, and is a certified health education specialist (CHES).


Neil D. Schuster

Neil D. Schuster


President & CEO, American Association of Motor Vehicle Administrators (AAMVA)

Neil Schuster was appointed President & CEO of the American Association of Motor Vehicle Administrators in August 2007. AAMVA is the not-for-profit association representing motor vehicle and law enforcement agencies in North America.

Prior to joining AAMVA, Schuster was President & CEO of the Intelligent Transportation Society of America for six years, a non-profit association whose members constitute a broad range of public and private sector interests pursuing safe and congestion-free travel through safety and other technologies that connect drivers and vehicles with infrastructure systems. He revamped ITS America’s operations during a time of change and assisted the organization in a major Board and committee governance restructure.

He also served as Executive Director of the International Bridge, Tunnel and Turnpike Association for 16 years, the association representing toll agencies in 25 countries. At IBTTA, he launched the organization’s first strategic plan, created an electronic toll collection program and established a government relations and advocacy program.

Schuster has also held positions with the Motor Vehicle Manufacturers Association and with the American Waterways Operators. He has an MBA from the University of Colorado with a major in transportation management and a BA in Economics from the Brooklyn College.


Pierre-Olivier Sénéchal

Pierre-Oliver Sénéchal


Road Safety Advisor, Société de l'assurance automobile du Québec (SAAQ)

Pierre-Olivier Sénéchal holds a Master’s degree in history from l’Université du Québec à Montréal. Since his arrival at the Société de l’assurance automobile du Québec (SAAQ), he has been working as a road safety adviser in the development of road safety programs. He was assigned a number of files, including speeding, reckless driving and courtesy at the wheel, street racing and car surfing, demerit points, as well as access to driving a heavy vehicle. He is also responsible for coordinating work by the Table québécoise de sécurité routière (TQSR) for the SAAQ. He was in charge of the distraction file, specifically with reference to the use of cell phones while driving, when the Government of Québec decided to implement a ban on the use of handheld devices in vehicles in 2007.


Dr. David Strayer

Dr. David Strayer


Professor, University of Utah

David Strayer is a Professor in the Cognitive and Neural Sciences area of the Department of Psychology at the University of Utah. He is also the director of the Center for the Prevention of Distracted Driving at the University.

Dr. Strayer received his Ph.D. from the University of Illinois at Urbana-Champaign in 1989 and worked at GTE Labs in Boston before joining the faculty at the University of Utah in 1991. Dr Strayer has been conducting research on driving and distraction for over a decade and many of his articles are available on-line at www.psych.utah.edu/lab/appliedcognition.


Jeff Walker

Jeff Walker


Vice President, Public Affairs and Chief Strategy Officer, CAA

Jeff Walker joined the Canadian Automobile Association (CAA) in 2009 as Vice President, Public Affairs and Chief Strategy Officer. At CAA, Jeff is responsible for leading the organization’s Public Affairs department, as well as being actively involved in market research, communications, and branding for the national office.

Prior to joining CAA, Jeff served as Senior Vice President of Harris/Decima, one of Canada’s largest research and communications agencies. During his tenure at Harris/Decima, Jeff managed a multi-million dollar budget and personally led more than one-third of the firm’s consulting projects. Jeff also served as the firm’s media spokesperson, carrying out more than 150 interviews with national and local media outlets across Canada each year.

Before joining Harris/Decima, Jeff served as Principal of the Earnscliffe Strategy Group where he designed, developed, and delivered hundreds of research projects for clients. He has also worked as a Policy Analyst in the Canadian Federal Government’s Privy Council Office where he authored numerous discussion papers on public consultation and public engagement.

Jeff holds a Master’s degree in Political Economy from the Norman Patterson School of International Affairs at Carleton University. He also holds a degree in Political Science and Communications from York University.


Staff Sergeant Chris Whaley

Staff Sergeant Chris Whaley


Staff Sergeant with the Ontario Provincial Police (OPP)

Chris began policing as a First Nations Constable at a small, fly-in community called Cat Lake in 1993. Since then, he has worked in Manotick, Long Sault, Winchester, the former Traffic & Marine Section as the Speed Management Coordinator and Road Safety Coordinator, the Provincial Communications Centre in Orillia, the OPP’s Manager of Fleet Safety and Collision Claims and now serves as the Provincial Manager of Specialized Patrol in the Highway Safety Division.

Chris is renowned for the effectiveness of his programs. On four occasions he has received coveted Commissioner’s Citations for investigative excellence, bravery and innovative safety initiatives. He has dedicated much of his career to becoming an expert on collision reduction strategies.


Dr. George Yannis

Dr. George Yannis


Associate Professor at the Department of Transportation Planning and Engineering of the School of Civil Engineering of the National Technical University of Athens

For more than 25 years he is dedicated to road safety research with emphasis on accident analysis and evidence based road safety policies.  He has been involved in numerous research projects and road safety committees in Greece and in Europe and his work has been published and cited in numerous scientific journals and conferences. His current research focuses on driver distraction, safety of power two wheelers and pedestrians and safety measures assessment.  www.nrso.ntua.gr/geyannis